Why is an ad design important?

If you want your business to be successful, you definitely need good advertising. But how can you make it right and why is it so important for your brand? In this article we’re going to share with you the main steps in creating a memorable ad using good design. So, if you have a business and want more people to know about it, stay with us till the end.

What is an ad?

The abbreviation “ad” comes from the word advertisement. This is the way in which the brand makes a connection with its audience by showing different products, services or other useful content. Some of the classic types of advertisements include TV, newspaper ads or big billboards across the roads. But nowadays, with all the social media we have access to, it’s easy to make an ad in the digital space by creating stories, posts and videos. That’s the way to sell more and gain a new audience. The way to stay in people’s minds.

By creating great ad designs, you attract the attention of your target audience. You can show them your new products and at the same time tell them a meaningful story about your company. You should think of your ad as a face of your brand, because that’s what people will see first. Make sure that your branding is recognizable and when people see the ad they will know that you are talking to them without even seeing your logo. That is the power of a good design – it can grab the audience’s attention and leave a long-lasting memory. 

How to make a good ad design?

There are some basic steps that you should follow to have a successful ad and brand with personalized touch. Some of the most important among them include:

  • Keeping it simple: Don’t use long and complicated words and designs that are hard to understand for the audience.
  • Tone of voice: Use the same tone of voice for all your campaigns and designs and be as close as possible to your audience. Keep distance only if your branding concept requires it. 
  • Colors: Use colors that are easy to remember and are associated with your brand colors. Every company should have their own way of communicating visually and colors play a major role. 
  • Call-to-action (CTA): Always invite the audience to do some type of action. You can put a “Shop now” or “Call now” button if that’s your target. If you’re making a more informative post, the CTA can be something like “See more” or “Learn more”.
  • Use white spaces: Never underestimate the power of white spaces in ad design. They let the graphic elements “breathe” and help them seem more natural.
  • Know the format: Every media has its specific format. You cannot use the same format for Facebook and billboard ads for example. 
  • Know your media: Try to employ a good mix of formats which are suitable for the channels you are using. They might include videos, photos, reels and so on. By taking into account what works for different media, you will have a higher likelihood for a great return on ad spend (ROAS).
  • Use famous faces: People love to see their favorite actors or singers in ads. Faithful fans implicitly trust the opinion of their beloved stars. So if you have the budget to do a collaboration, don’t hesitate – go for it. Connect some influencers and make great ad campaigns.

There is so much more advice you can find all over the internet. But even if you follow just these simple steps, you will already see some great results.

A/B test

If you’re not sure which ad design is appropriate for your audience, it is best to use the A/B testing system. Try 2 or more designs and analyze the results to see which one works better for your audience. You can also test different platforms to find which one is more likely to help you reach your potential buyers / users. Some people say “There is no bad advertisement” and they’re right. But there are ads that work, and ones which don’t. It is possible to avoid the latter with a little more analysis and research. 

The ad is the key to the audience, but design is the thing that touches people’s souls and secures their attention and trust. Don’t forget that the visual elements are the first thing people notice in every post, and after that comes the copy. So, make sure that your first impression is memorable enough.

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