Fuel and retail giant Circle K has halved the time it spends on event administration after adopting Tappin, a Norwegian event technology platform designed to simplify and streamline corporate event management. The company now runs its entire event lifecycle — from registration and agenda planning to communication and engagement — through a single, unified system. This shift has reduced administrative workload by 50 percent, according to Circle K, while improving both efficiency and participant experience.
Before the switch, Circle K managed its internal and external events through a mix of separate systems and manual processes. Coordinating registration lists, session schedules, and communications required significant time and attention from multiple teams. By introducing Tappin, Circle K consolidated these functions into one platform, allowing event staff to focus less on operational tasks and more on content, creativity, and attendee engagement.
“Circle K’s results show the power of simplifying event workflows,” said Ingunn Dahl-Engh, CEO of Tappin. “When everything runs on one platform, teams spend less time on administration and more time on the experience itself. This is what digital transformation should feel like — removing friction so people can focus on delivering value.”
Tappin’s platform centralises the full event cycle in one place. Organisers can create branded registration pages, manage ticketing and attendee categories, send personalised updates via email or SMS, and oversee live agendas in real time. The system also supports interactive tools such as polls, surveys, Q&A sessions, and direct messaging, making it easier to build engagement during events. Afterward, organisers can analyse participation metrics and feedback, helping them continuously improve future events.
According to Svein Arve Strand, Director of Global Events at Circle K, Tappin has become a cornerstone of the company’s modern event strategy. “Tappin helps us deliver a reliable experience across formats,” he said. “We run everything from small internal meetings to large-scale conferences, both in-person and hybrid. The platform means less time spent on logistics and more time focusing on what really matters to our audience.”
Industry observers point out that Circle K’s move reflects a growing trend among large enterprises seeking to modernise their event operations. Corporate teams today are placing greater emphasis on efficiency, data quality, and hybrid readiness — key factors in maintaining consistency across regions and event types. By unifying the event process, companies like Circle K can “plan once, deliver once, and measure once,” enabling them to maintain higher standards and clearer insights across their global operations.
For Tappin, the partnership underscores the platform’s value in supporting enterprise-level clients with complex event portfolios. Dahl-Engh added, “Our mission is to make event management effortless, predictable, and scalable. Seeing Circle K achieve measurable results in such a short time proves that simplicity really drives impact.”
About Tappin
Tappin is a Norwegian event technology platform designed for physical, digital, and hybrid events. It unifies registration, communication, engagement, and post-event follow-up in one system, helping organisations deliver consistent, high-quality experiences at scale.
TGC Capital Partners, the investment arm of the Gateway Group of Companies, has invested in Norwegian event-tech leader Tappin. The partnership will accelerate Tappin’s global expansion, enhance its innovation capacity, and reinforce its leadership in delivering advanced virtual, hybrid, and in-person event solutions to enterprise clients worldwide.
Source: Circle K cuts event administration time by 50% with Tappin
